When processing dozens, if not hundreds, of resumes, decision makers at the corporate level look for a personal brand that sets the candidate above all the competition.
This goes beyond any checklist of credentials or skills. Others may have exactly the same list. Instead, we’re talking about the personal characteristics you will bring to the future employer. This is what captivates the reader, who may be your future boss or boss’s boss, an HR professional, or an executive recruiter.